Case Study Marketing

Question 1 : The TiVo Case Study1 . Main Problems : Although TiVo has been able to define a loyal customer base subscribers , it is faced with any(prenominal) authoritative problems . TiVo s customer base is reflective of less than nonp aril per centum of homes in the US with TVs . There is therefrom the repugn of progressing from a small customer loyalty base to a aggregative market , which is crucial for TiVo s survival as a viable business . This challenge is made quite hideous considering separate formidable competitors like satellite and cable TV providers , ReplayTV , and UltimateTV that are operating in the market place . contempt the profound reduction in the price of the TiVo set from the starting models that interchange at 1000 , to current price of amidst 246 and 399 , it is still preceding(prenominal) 19 9 and is consequently considered pricey2 . Solutionsa . For TiVo to make significant inroads in to the mass market , it involve to forge partnerships with big players in the media like AOL and NBC who have the leverage and who can afford to forget the TiVo sets to subscribers at a discountb .

TiVo prides itself as an easy-to-use technology but in to penetrate the market and interference competitive , it must be able to offer eluding edge technological innovations that sets it above the competitionc . TiVo needs to diversify its selling strategies to include some discounts or rewards for existing customers who in troduce fresh customers to TiVoQuestion 2 : ! Aristotle s Ethos , Pathos , and LogosIn cogent communication Aristotle posited that three things are key - credibility (ethos , sensation ( compassion , and logic (logos . ad mediums like billboards use a plow of catchy embellishments and thus focus more on the pathos in communication...If you need to get a full essay, redact it on our website: BestEssayCheap.com

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