Eastman

Eastman Kodak, known for its production of fool and cameras, is composed of four major businesses which are vulnerabilitygraphy, Commercial visualise, Components, and Health. check to pipeline wire, Commercial Imaging offers storage operate and goods to early(a) companies. The ikongraphy and Health businesses some(prenominal) deliver digital and tralatitious services and products to their consumers. This seminal fluid likewise states that Components, which is an other(a) business of the Eastman Kodak guild, distributes displays, sensors, and other apparatus to its equipment manufacturers. Each of these businesses has contingent responsibilities which helps the party to function. Eastman Kodak manufactures cameras, p get goingic ikon, information systems, and roentgen ray and medical resource technology. This caller offers numerous products and services to its customers.\n\n George Eastman founded Eastman Kodak in an effort to develop cameras and convey. club Profiles for Students relates the history of this conjunction to its readers. In 1888, Eastman Kodak gild, thence known as the Eastman Dry Plate and photo community, do the first commercialized camera. From at that place on, the company introduced sundry(a) smart products and technologies such(prenominal) as sheet film, 16 mm motion picture film, and a Kodascope projector to further make film available to the public. In 1932, George Eastman pull suicide and wrote that he had made all the contributions he possibly could. After his death, the company go on to thrive and create revolutionary products as describe in Company Profiles for Students. In 1951, Kodak invented a Brownie hand-held movie camera. In 1963, Kodak introduced the Instamatic camera which eliminated the ravage of loading film in the dark because it used a film cartridge instead of a roll. In the 1970s, Kodak go along to find success with the Instamatic camera. The company also developed the Ektap rint Copier-Duplicator to plead copies quickly and efficiently. Kodak introduced the Photo CD in the early mid-nineties which has the capability to store photographs. In 1997, Kodak launched several digital cameras to the public. Company Profiles for Students reports the history of the Eastman Kodak Company which has been a pioneer in its industry. \n\nEastman Kodak faces raging argument from a categorization of film companies. particolored stigma states that Eastman Kodak is the world leader in film sales and that there are 150 zillion cameras in the US solely that use Kodak film. Eastman Kodaks primal competitor is fuji cherry Photo Film Co., Ltd. As describe by Reuters, Fuji Photo has waged charge wars with Eastman Kodak. These price wars consume damaged Eastman Kodaks net income. In 1997, Fujis products equal as much as 30% less than that of Eastman Kodaks products. CBS Market Watch reports that Kodak currently commands 66% of the shares in the U.S. market. This reference also states that in developing countries such as India and China, traditionalisticistic photography continues to grow at a steady tempo hence broadening Kodaks market. More everywhere, Company Profiles for Students states that Kodak is under oblige to produce digital imaging technology and products and asserts that the future of the company result be digital. In Digital Imaging Technologies, Eastman Kodak faces competition from Sony and Canon, which are Japanese film companies. As currently report by CBS Market Watch, Sony testament release a maturation competitor of Kodak as Kodaks business shifts to digital cameras. concoction all-day sucker reports that half of Eastman Kodaks sales are from markets remote the U.S. Eastman Kodak has worldwide markets through step to the fore the world in such countries was Brazil, Mexico, Australia, France, and Germany. \n\nEastman Kodak Company has undergo some difficulties as well as successes over the past five years. The price wars Eastman Kodak was engaged in with Fuji Photo Film Co., Ltd. in the late 1990s importantly affected its sales. According to Company Profiles for Students, Kodaks sales were $14.5 billion, a decrease of 9% in 1996. Between April 1995 and April 1998, Eastman Kodaks gillyflower fluctuated from a high of $95 to a low of $55. This source also states that in 1998, to competitiveness its losses, Kodak decreased its spending on development and research by near $125 million. In addition, to promote their products and gain their sales, Kodak launched the grant Moments. Share Life. campaign. According to Business Wire, this campaign was the most happy advertising campaign last year in the U.S. Jude Rake, a Chief Operating police officer for Kodak, recalls this advertising campaign helped, continually strengthen the Kodak brand and draw powerful, emotional messages about the benefits of Kodak products and services according to Business Wire. \n\nEastman Kodak hopes to become the leading digital imaging company in the world. Motley Fool reports that by 2005, Eastman Kodak hopes for digital products and services to account for 27% of the earnings and 45% of the revenues for the whole corporation. Kodak unavoidablenesss to lead the way as the world changes to digital cameras. chief executive officer David Carp declares, We pass on score on and strengthen separate Kodak advantages that no competitor, traditional or digital, can match as Motley Fool reports. Kodak shrinks insolence in having the largest customer family and best infrastructure. In the future, Eastman Kodak hopes traditional and digital business will generate $7 to $10 billion in hard cash in flow. The company uses the free cash flow to repurchase shares, re target in the company, and pay dividends. Business Wire recently reported from a survey that 2 out of 3 professional photo labs in the U.S. hope to integrate digital workflow. Digital workflow includes the various software an d computer hardware to process digital images such as film scanners and printers. Eastman Kodak wants to debate in the digital market. In addition, as currently reported by Reuters, Eastman Kodak has launched a new product called Kodak everlasting(a) ghost Processing. This product, which was launched in the Midwestern U.S., allows to each one photograph to be scanned. By scanning the photograph, the consumer can take out the shadows, enrich detail, and ameliorate the quality of the photo overall. Reuters reports that Kodak Perfect Touch Processing will be offered throughout the reprieve of the U.S. in 2003. Kodak has been making developments in digital technologies to increase its profits and success. \n\nEastman Kodak has experienced a downtrend which may give future investors question about investing in this company. According to the S&P, Eastman Kodak has experienced a decrease in revenues in 2002 due to a decline in consumer buy in the delivery. Reuters reports that Ko dak supposes once the U.S. economy recovers, annual revenue offshoot should increase 3% to 5%. The analysts at Motley Fool commit the stock in Eastman Kodak should show improvements, especially if the economies around the world rebound. I believe investors should wait until the economy recovers to invest in Eastman Kodak Company. I believe the events of September 11 bugger off greatly impacted the film industry. I think wad have not travelled as much and thus have not taken as many pictures since then which has hurt the film industry. However, once the economy shows improvements, I believe investing in Eastman Kodak would be a wise pick because the stock will increase in value as more people catch to travel and take pictures again.If you want to get a intact essay, order it on our website:

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