Strategic marketing management for Boots in the UK

Strategic marketing management for Boots in the UK Boots is a leading UK retailer, selling health and beauty products through its chain of Boots the Chemists stores. Around half the Boots brand products are developed and manufactured by the company. In this case the company is in control of the entire supply chain. From its foundation in 1849 Boots has always believed in and practiced what is today known as Corporate Social Responsibility. The company is proud of this heritage and its strong sense of social responsibility. Today it is reflected in values and behaviours and made explicit in the company statement of business purpose. We seek to respond to the legitimate concerns of our stakeholders whether they be in the marketplace, the workplace, the communities in which we operate or the environment that affects us all. Marketing Strategy Options. Boots is a member of Alliance Boots, an international pharmacy-led health and beauty group. Our purpose is to help our customers look and feel better than they ever thought possible. Our customers are at the heart of our business. Were committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare, offer innovative products only at Boots, with great value our customers love. Our people are our strength and they tell us that Boots is a great place to work. We are always be the employer of choice, attracting and retaining the most talented and passionate people.The strategy is to focus on its two core business activities of pharmacy led health and beauty retailing and pharmaceutical wholesaling and distribution, while increasingly developing and internationalising our product brands to create a third dimension. growing the core businesses in existing markets,continuing to deliver productivity improvements and other cost savings,pursuing growth opportunities in selective new high growth markets and launching our product brands in new markets. This strategy is underpinned by our continue focus on patient or customer needs and services selective partnerships and our strong financial diciplines.we are commited to providing exceptional customer and patient care be the first choice for pharmacy and healthcare offer innovative products only at Boots,with great va lue our customer love. Pharmacy-led health and beauty strategy : Boots is the largest pharmacy chain in Europe with an excellent reputation for differentiated health and beauty products and customer care.Our strategy is to develop Boots into the worlds leading pharmacy-led health and beauty retail brand,focused on helping people look and feel their best. The key steps we are taking in the uk to execute our strategy are:- -Making Boots more convenient and accessible for our customers. -Developing our people to be at their very best for our customer -Improving our customer in store shopping experience -creating a compelling multi-channel health and wellbeing consumer offering -Increasingly differentiating our product offering -Continuing to provide customers with excellent value -Opening new stores in markets where Boots is already well established -Developing new store in markets where Boots is already well established -Developing country specific Boots branded trading formats to meet local needs. Marketing strategies options: Every marketing strategy is unique, but if we abstract from the individualizing details, each can be reduced into a generic marketing strategy. A brief description of the most common categorizing schemes is presented below, Strategies based on market dominance In this scheme, firms are classified based on their market share or dominance of an industry. There are a number of ways of categorizing these generic strategies. Typically there are four types of market dominance strategies: Leader Niche Follower Challenger Porter generic strategies: Michael Porter assessed strategy on the dimensions of strategic scope and strategic strength. Strategic scope refers to the breadth of market penetration while strategic strength refers to the firms sustainable competitive advantage. He felt three types were important: Market segmentation Product differentiation Cost leadership Innovation strategies:- This deal with the firms rate of new product development and business model innovation. It asks whether the company is on the cutting edge of technology and business innovation. There are three types: Close followers Late followers Pioneers Growth strategies:- In this scheme we ask the question, how should the firm grow? There are a number of different ways of answering that question, but the most common gives four answers: Diversification Intensification Vertical integration Horizontal integration Aggressiveness strategies: This asks whether a firm should grow or not, and if so, how fast. One scheme divides strategies into: Holding Building Harvesting Warfare based strategies: This scheme draws parallels between marketing strategies and military strategies. There are many types of marketing warfare strategies, but they can be grouped into: Flanking marketing warfare Defensive marketing warfare strategies Offensive marketing warfare strategies Keys to Success: An analysis of successful partnerships has identified common features. These include: Project delivery focused on addressing local requirements over a sustained period of time. Likely to include issues as varied as access, car parking, addition to their local Business Rate, to pay for additional services. Where there is a majority vote in favour, all businesses are required to pay. The genuine commitment of the Local Authority (both at senior officer and political level) Adequate funding identified from a broad base of supporters/ sponsors and other sources A Business Plan and a programme of projects endorsed and funded by the partners A robust, inclusive partnership that represents a genuine cross-section of all the elements of town centre activity. A management structure with clear accountabilities to deliver the Business Plan and to monitor and evaluate progress A realistic, achievable vision for the centre that identifies the necessary steps required for its delivery The precept is gathered by the Local Authority but passed to a business-led local partnership to manage and deliver the BID Business Plan. Support available from Alliance Boots, Corporate Affairs: 1. Links and contacts to a broad range of external organisations that can assist with sourcing information and practical support. 2. An additional programme is facilitated by Boots UK for those sites currently without an effective local partnership, but wishing to establish one 3. The Company continues to support the core funding of 100 Town Centre Management initiatives. A twice-yearly Induction Programme is provided by Boots UK (at no charge to ATCM members), for newly appointed Partnership Managers. The programme focuses on the key issues that challenge partnerships and offers help to successfully resolve them 4. A series of short briefing papers have been prepared that store managers and town centre managers can receive upon request. These include; à ¢Ã¢â€š ¬Ã‚ ¢ Developing a Retail Crime Partnership à ¢Ã¢â€š ¬Ã‚ ¢ Participating in Working Groups and Steering Groups à ¢Ã¢â€š ¬Ã‚ ¢ Business Improvement Districts what are they à ¢Ã¢â€š ¬Ã‚ ¢ Influencing Car Park Provision à ¢Ã¢â€š ¬Ã‚ ¢ Developing Christmas à ¢Ã¢â€š ¬Ã‚ ¢Business Improvement Districts lessons learnt à ¢Ã¢â€š ¬Ã‚ ¢Preparing a Business Plan à ¢Ã¢â€š ¬Ã‚ ¢Broadening the Base of Business Engagement membership services à ¢Ã¢â€š ¬Ã‚ ¢ Funding à ¢Ã¢â€š ¬Ã‚ ¢ Marketing and Promotion. Launching an effective campaign to promote your centre à ¢Ã¢â€š ¬Ã‚ ¢ Business Improvement Districts key criteria necessary for Alliance Boots support à ¢Ã¢â€š ¬Ã‚ ¢ Sunday/extended Trading hours 5. Advice and guidance to store managers and Town Centre Managers, via contact details on page one of this brief Development of Boots Corporate Social Responsibility Strategy: The launch in 2004 of a new CSR strategy has enabled Boots to develop a framework to integrate sustainable development holistically into all areas of operations covering the sectors of: Workplace Marketplace Community Environment This strategy ensures that sustainable development is integrated effectively across the organisation and underlines Boots commitment to social responsibility as a business value. Progress is reviewed quarterly and reported to the Corporate Social Responsibility Action Group chaired by the Group Operations Director. In addition the Board Social Responsibilities Committee chaired by a non-executive Board Director reviews consistency against operational planning on a quarterly basis. Within these sectors are a total of 21 focus areas. For each one a review was undertaken to benchmark against similar organisations, analyse strengths, weaknesses and identify opportunities for improvements. From this our ambition and annual targets have been developed Targets and progress made in meeting them is reported annually and made publicly available. Porters 5 forces analysis: Competitive rivalry All the other retailers have different competitive advantages. The other factors which compete with the Boots bank is different banks and building societies The retail market is filled up with high competitors as more and more companies are trying to step into the Health Beauty industry Boots reach in different stores allows it to reach large number of customers. Barriers for entry Local knowledge is required for a new business in order to establish, which is highly difficult for new firms to replicate. Barriers to entry is high due to a number of factors: Secondly, company in retail sectors are increasing, which itself means there is very less chance for any new entrances. Firstly, company looking to set up its business in UK requires lots of investment, brand development, which takes years to establish. Threats of Substitutes The only major threat of substitute is an internal industry threat, wherein one supermarket can lap up the business of other supermarkets. The threats for newcomers or substitutes is less, as the consumers views that as a necessity, especially in the developed world. The retail market is always trying to look around for new innovations with respect to Health Beauty products, alternative businesses. As a result of which it is difficult for substitution. Buyers power During the time of recession consumers wants are taken into more demand, thereby increasing their power. Because of the presence of too many competitors in the retail Health Beauty sector selling the same product, buyer power is high in the industry. Supplier power Suppliers in itself is huge company providing products to the supermarkets. If the products are not sold, consumer will shift loyalties, making suppliers more powerful. And also when the products do not reach the supermarket, sales do get affected hugely. Developing Tools and Processes: The company has formal processes for all new product development and introduction. To integrate sustainable development criteria consistently across our product range new and revised tools and processes were introduced. Mckinsey growth pyramid It is similar to that of market matrix. This model argues that business should develop their growth strategies based on: Growth skills Privileged assets Operational skills Privileged assets The model outlines seven ways of achieving growth, which are: New product and services A combination of market matrix and diversification strategy-by developing and marketing new products. Some of these can be sold to the existing customers who trust the business but new customers would require more persuasion. Existing products to new customers Taking the current customers as a base, the objective is to find entirely new products that these customers may buy, or else start to provide the products the existing customer is buying from the competitors. Existing products to existing customers The lowest-risk option; try to increase sales to the existing customers; which can be done by increasing the frequency of purchase and maintaining customer loyalty. New competitive arenas This option requires a business to think about opportunities to integrate vertically or consider whether the skills could be used in other industries. New geographies In this businesses are encouraged to consider new geographical areas into which to sell their products. Geographical expansions is one of the most powerful option for growth-but also one of the difficult ones. New delivery approaches This focuses on the use of distribution channels as a possible means of growth. Are there any ways in which the products can be sold using the current or new emerging channels which may boost sales? New industry structure It considers the possibility of acquiring troubled competitors which can be done through a general acquisition program. TASK2 MARKETING ENVIRONMENT Using of PESTEL analysis, marketing mix elements can be produced to contribute the goals and values of Boots, after analyzing the current marketing environment. PESTEL analysis: PESTEL ANALYSIS (Political, Economical, Social, Technological, Environmental, Legal)The PESTEL analysis is a useful tool for understanding market growth or decline, and as such the position, potential and direction for a business.. The PESTEL analysis headings are a framework for reviewing a situation, and can also, like SWOT analysis, and Porters Five Forces model, be used to review a strategy or position, direction of a company, a marketing proposition, or idea. Its an external factor. PESTEL is used to assess the market for a business or organizational unit. A PESTEL analysis is a business measurement tool. A PESTEL analysis measures a market; a SWOT analysis measures a business unit, a proposition or idea. Considering each factor individually :- Political European/international legislation international regulations government term and change regulatory bodies and processes current legislation home market government trading policies funding, grants and initiatives Economic The UK has been in recession since August 2009 with two successive quarters of decline , affecting the economical factors nationally and globally. general/ product specific taxation issues customer/end-user drivers overseas economies and trends home economy situation/ trends specific industry factors market routes and distribution trends Social Factors including the demographic changes, the way people live, work and think and cultural aspect of the place, affecting customer needs and the potential markets demographics consumer attitudes and opinions lifestyle trends advertising and publicit .media views consumer buying patterns brand, company, technology image ethnic/religious factors Technological It includes RD, computerization, technology incentives and rate at which technology changes. These changes affect the cost and quality of the product motivating for improvement. competing technology development research funding intellectual property issues consumer buying mechanisms/technology maturity of technology associated/dependent technologies manufacturing maturity and capacity technology access, licensing, patents replacement technology/solutions information and communications innovation potential technology access, licensing, patents technology legislation Environmental Boots uses the carbon foot printing tool in their farms which says about the total amount of greenhouse gases caused directly and indirectly in the making and transportation of that product climate Weather climate change .. Legal The cost of production and operation and effect on employees working in Boots was affected when government increased the labour wages by 15%. It also follows legal factors like no child labour, special consideration for disables ,etc. health and safety law employment law antitrust law discrimination law consumer law Globalisation:- After considering all the above factors Boots should put plan and put down proper strategies before entering the global market and also reviewing the progress on regular basis , so as to make the necessary changes. Following are the areas which should be consider by the organisation: Well planned Strategies to develop the profit and to attain long term goal Know clearly the goals , objectives and targets with a regular follow up. Organisation should identify and assess their product in the market need to plan strategically as well as operationally market growth using the PESTEL analysis. logic, self-discipline and to operate systematically SWOT analysis STRENGTHS Strengths Weaknesses Strong Brand Equity Low profitability Store Network Lack of International Presence Opportunities Threats Store expansions in UK Intense price competition Expanding product offerings High regulatory oversight WEAKNESSES Declining Reputation Boots is only presented in UK. Therefore there can be an issue if the company wants to have growth in the retailing Health Beauty Division sector. OPPORTUNITY Online sales are a great opportunity for future growth. Staff which works at Boots are essential buyers, administrators, systems designers, finance workers and so on all are part of the whole team that must work together to make things operate smoothly and efficiently Boots alternative business, investing in properties can have major growth in the future. THREATS As a result there needs to be investment related to environmental and green issues. Boots operations have become a topic on various issues like environmental, planning and other factors. Conclusion It is important to recognize that sustainable development is a journey of continual improvement. The processes and tools we have developed are under continual review and refinement. Some of our priorities for the immediate future include: Extending and adapting the risk assessment model for use in other business functions. Developing product sustainability benchmarking Building sustainable development criteria into brand and departmental key performance indicators. Understanding the climate change impacts of products. Developing strategies for consumer information on sustainable development issues. In short Boots UKs views sustainable development as a Holy Grail given the scale of the challenge, the complexity of our business and the pace of change. But we know that it is a key differential for Boots UK, that we are leading the way on many of the issues, and it is no less than what is expected of us by our customers and wider society. Journals/Magazines European Journal of Marketing (Emerald Group Publishing) Campaign ( Haymarket Publishing) Admap ( World Advertising Research Centre) Revolution ( Haynet) Journal of Consumer Behaviour ( Academy of Marketing Science) Marketing Intelligence and Planning (Emerald Group Publishing) Marketing Business (The Chartered Institute of Marketing Magazine) Journal of the Academy of Marketing Science ( Academy of Marketing Science) Marketing Week (Centure Communications Ltd) Websites http://www.boots-UK/Media/PDFs/CSR/2BCE_AWARDS_Paper_v3_general_release.pdf http://www.boots.com/en/Help/About-Boots.com/ http://media.wiley.com/product_data/excerpt.PDF http://en.wikipedia.org/wiki/PEST_analysis http://www.businesspme.com/uk/articles/marketing/6/Types-of-marketing-strategies.html http://www.chicagoexec.net/chicago.nsf http://www.boots-uk.com/Our_Group/Alliance_Boots_Board.aspx http://strategy-guide.blogspot.com/2006/03/mckinsey-growth-pyramid The Strategic Marketing Process

Oscar Wildes The Importance of Being Earnest Essay -- Oscar Wilde Imp

Oscar Wilde's "The Importance of Being Earnest" In the closing lines of the first act of Oscar Wilde's "The Importance of Being Earnest," Algernon remarks, "I love scrapes. They are the only things that are never serious," to which Jack responds, "Oh, that's nonsense Algy. You never talk about anything but nonsense." Algernon caps off this exchange with a proclamation of the purpose of the whole work: "Nobody ever does" (1642). Wilde never allows anything in the work to conclude on a serious note. While Wilde repeatedly proclaims this direction for the play through his characters, he does not tell us the motivation for this direction. He never explains why there is this avoidance of earnestness. The most apparent answer lies in the veiled criticism of Victorian society contained at each level of the play. The quick paradoxical epigrams that form the core of the conversational comedy are pointed at Victorian society. Wilde also abuses the concept of characterization with paradox to create comical characters that expose Victori an deficiencies. Each of these criticisms relies upon the paradoxes that Wilde sets up on successively larger scales within the play. It is, in fact, this tool of humor, not the object of ridicule that truly defines this work. While each paradox is pointed at Victorian society, the individual paradoxes each take on a different element of Victorian society, thereby diminishing the pointedness of the overall criticism. The use of paradox allows Wilde to take this play beyond its narrow and somewhat scattered critique of Victorian society. The underpinning element then, is not Victorian society, but instead the paradox, the concept of dual, irreconcilable elements. This more lasting topic is, not co... ...man in prudish nineteenth century England Oscar Wilde never felt comfortably assimilated into the strait society that surrounded him. He was forced to assume a double identity to cope with his divergence from the norms of the day. This tax that the society levied upon Wilde undoubtedly engendered an animosity, an animosity that is reflected in his ironic, and sardonic treatment of Victorian society in "The Importance of Being Earnest". However, the multiple and irreconcilable identities that Wilde was forced into are the more significant driving force behind this work. This struggle with identities is seen in the paradoxes that pervade all levels of the work. In the end though, these large themes build upon, rather than overshadow Wilde's greatest genius which lies in his subtle turns of phrases and words that keep even the most earnest reader chuckling throughout. Oscar Wilde's The Importance of Being Earnest Essay -- Oscar Wilde Imp Oscar Wilde's "The Importance of Being Earnest" In the closing lines of the first act of Oscar Wilde's "The Importance of Being Earnest," Algernon remarks, "I love scrapes. They are the only things that are never serious," to which Jack responds, "Oh, that's nonsense Algy. You never talk about anything but nonsense." Algernon caps off this exchange with a proclamation of the purpose of the whole work: "Nobody ever does" (1642). Wilde never allows anything in the work to conclude on a serious note. While Wilde repeatedly proclaims this direction for the play through his characters, he does not tell us the motivation for this direction. He never explains why there is this avoidance of earnestness. The most apparent answer lies in the veiled criticism of Victorian society contained at each level of the play. The quick paradoxical epigrams that form the core of the conversational comedy are pointed at Victorian society. Wilde also abuses the concept of characterization with paradox to create comical characters that expose Victori an deficiencies. Each of these criticisms relies upon the paradoxes that Wilde sets up on successively larger scales within the play. It is, in fact, this tool of humor, not the object of ridicule that truly defines this work. While each paradox is pointed at Victorian society, the individual paradoxes each take on a different element of Victorian society, thereby diminishing the pointedness of the overall criticism. The use of paradox allows Wilde to take this play beyond its narrow and somewhat scattered critique of Victorian society. The underpinning element then, is not Victorian society, but instead the paradox, the concept of dual, irreconcilable elements. This more lasting topic is, not co... ...man in prudish nineteenth century England Oscar Wilde never felt comfortably assimilated into the strait society that surrounded him. He was forced to assume a double identity to cope with his divergence from the norms of the day. This tax that the society levied upon Wilde undoubtedly engendered an animosity, an animosity that is reflected in his ironic, and sardonic treatment of Victorian society in "The Importance of Being Earnest". However, the multiple and irreconcilable identities that Wilde was forced into are the more significant driving force behind this work. This struggle with identities is seen in the paradoxes that pervade all levels of the work. In the end though, these large themes build upon, rather than overshadow Wilde's greatest genius which lies in his subtle turns of phrases and words that keep even the most earnest reader chuckling throughout.

Discipline: Training

This essay is to explain discipline to you and what it means to me and what it means to everyone. I will be covering discipline and what it means both definition and in my opinion. I will be giving three examples of both good and bad discipline. My examples of good shall include writing a long paper or essay and how it does take discipline, drive and determination to write and research. Soldiers like Special Forces and Rangers and the very hard training they go through, like selection or ranger selection. The time spent away from the ones we love during said training like AIT or basic training. Basic training consists of 10 weeks and AIT consists of 14 weeks. Selection and the Q course consists of almost 2 years. My examples of bad shall include people that quit because they want an easier way out, nothing in life that is worth it isn't easy. Rebellious teenagers that have to act out just because they think that they have a problem with authority and positive role models. People who are always getting in trouble is another example of bad discipline, rather they be getting in trouble because of lack of listening or just lack of caring, both lack discipline. This essay will then close with my conclusion on discipline. I will recap on the topics I have touched along with my final statements on it. A first good example about discipline is writing this essay. Discipline to take the time away from the 4 of July weekend to research and write this essay. The group have gotten in trouble for a few people that do not have discipline or follow rules, and the group got punished for it. The group know that the military believes in mass punishments because they believe disciplined soldiers will help undisciplined soldiers work on their discipline and military manners. But most of the time those undisciplined soldiers do not like to listen to other soldiers when trying to help them out or keep them in line. Some people might not write the essay but the few with discipline will write this essay and explained what discipline is. Discipline is a training to act in accordance with rules. Rules that us as US Army soldiers have to follow and maintain every day in our military career. Being in the military requires you to have discipline to be able to succeed in your military career. Soldiers like the ones in Ranger or Special Forces training require a lot of discipline to be able to succeed in their careers, to be able to succeed in all their training and make selection and the Q course. It is also that same discipline that brings those teams and individual soldiers home alive. Only soldiers with discipline are able to stay focus and succeed with the hard training they go through. I believe every single soldier going through BCT and AIT should look up to those soldiers going through all the hard training and their discipline. Just like the discipline that they have after having to leave our love ones for long periods of time to go through BCT and AIT. Some leaving their wives/husbands and kids to give them a better life and education. To show their kids that discipline is learn and earn at any age and any stage of your life. Some others to succeed in their personal career and continue with their education. To give their future families the best life or the life they weren’t able to have. It takes discipline to be able to be away and still be able to function with your military career. Examples of bad discipline include people that prefer to give up or quit because they think it is the easier way. How they think that by quitting you get out of anything faster and you won’t have to worry about it. They still don’t understand that being in the military it is not easy to just quit, it is not like any other job. You signed a contract with the government that willingly binds you to terms of service. After the government invest in your future the government expects you to fulfill your contract. We still have soldiers in this service that did not have the discipline to follow the rules and are stuck suffering though the corrective punishment until their contract is up or the government decides that the individual can not correct him or herself. Lack of discipline starts at home, some people do not have the necessary discipline before joining the military and since they believe they are adults they do not want to change or listen. Showing lack of discipline shows weakness within yourself, and that goes back to giving up and quitting. Just like rebellious teenagers are always getting in trouble because they feel like listening to authority is lame. People like that are the ones that when they join the military believe that they can get away with not listening or following rules because they have not been doing it back at home. Those same individuals are the same ones that are always getting in trouble and is because of them that just make everyone else life harder, and since they feel like they know better, they think that it is lright to keep acting the way they have been acting back at home. In conclusion, this essay has thoroughly discussed discipline and have expressed my opinion and my beliefs on the matter. This essay has given the definition along with a lot of examples. This essay has given three examples of good like the long training that soldiers have to go though and the discipline it takes to get there. The kind of discipline it takes to do something that does not come easy to all like writing this es say. This essay has also given three examples of bad discipline like people who quit because its easier. How some people have to cause trouble for others. The steps it takes from the day that were born and the others around us that raise us and teach us about being discipline make a huge difference in our lives, not just our lives but the lives around us too. It makes life easier for the whole. Being able to work together can turn a walk into a run during everyday projects and tasks. Working together takes discipline.

Rainbow Causes, Colors, and Weather