Real fashion marketing campaign Essay Example | Topics and Well Written Essays - 500 words

Real fashion marketing campaign - Essay Example The paper "Real fashion marketing campaign" concerns the success of the Nike company. Reebok and other rivals of Nike were getting the better of it in the late 1980s but after the Just Do It campaign everything changed significantly. The main idea of this campaign was to convince the consumers to accept sneakers as a fashion statement and that is precisely what they did. The new range of shoes became a fashion statement and almost everyone jumped on the bandwagon and the campaign became a huge success. A few years later Nike was quick to capitalize on the fitness and jogging craze, they rolled out merchandize which looked very attractive and sold like hot cakes. Aerobics was also gaining popularity and the top brass working for Nike was aware of it, the ad campaign never focused on the product, the sole focus was on the person wearing the merchandize and Nike recruited the best athletes to feature in their commercials. This was another reason for the mass popularity of the just do it campaign. â€Å"The â€Å"Just Do It† campaign received mixed ratings, ranging from â€Å"an instant classic† to â€Å"sociopathic.† One critic went so far as to say the ads were â€Å"an impatient bordering-on-contemptuous exhortation to the masses. Cool is one thing. Poverty of warmth is another.† Eventually the campaign was credited with embracing not just resolve and purpose, but also the â€Å"beauty, drama and moral uplift of sport—even, every now and then, fun.† Bo Jackson, John McEnroe, Michael Jordon were some of the athletes.

Meaning of life 3 Essay Example | Topics and Well Written Essays - 1000 words

Meaning of life 3 - Essay Example Contrarily, the incapability to acquire meaning in life causes distress, addiction, boredom, aggression and even depression. Now this is what brings us to what Frankl describes as the state of meaninglessness. Psychological responses to the worst experiences are never predetermined by any given circumstance, no-matter how strong or weak it is. Meaning of life comes from within an individual in spite of the existing despair. Personal responsibility is always the best way for an individual to gain meaning. And this is considered likely if the person does not surrender to negative mind-set of others and be true to him or herself. Frankl states that it is possible to be frequently exposed to death and misery of Auschwitz, yet still get a way of discovering meaning in this grief. Even while death seems to be unavoidable, Frankl thinks that individuals have the central capacity to reflect positively on the all the good things they have achieved in their entire lifetime and to put in perception the current meaning of their grief (Frankl, Viktor 87). When a fella apprehends that it is his destiny to suffer, he will have to consider his grief as his task; his only exceptional mission. And normally this is what is considered to be the state of meaninglessness. A person will have to live with the fact that even during suffering he is alone and experiences a unique situation in the universe. And that no other person is capable of relieving him or suffering for his or her sake. His or her unique opportunity depends on how he or she carries the burden. Frankl describes the diverse phases of psychological response that were common to all the prisoners. These stages are alleged to have ensued in a sequential way, from shock to apathy then to freedom readjustments. He states that he was able to witness the grace even in the worst case scenarios. Frankl quotes â€Å"we who stayed in the concentration camps can never