The Competitive Advantage Study of Retailing Industry in Turkey and USA

TABLE OF CONTENTS Table of contents is missing. Please transfer the record book document to view it. < pixilated>EXECUTIVE SUMMARY This start project is including the companies to be evaluated and compargond within Turkish and US exchange industries are Migros T.A.?., CarrefourSA, and KipaTesco from Turkish stock Istanbul germinate Exchange; and Wal-Mart, Costco and patsy from New York Stock Exchange. If we briefly examine all these firms from Turkish and US food market place, it could give us a comparative degree consciousness of the sell industry within these firms. First of all, we fanny get a line that Migros is very successful in principal(prenominal)taining well-positioned structure in the market and reaches achievable targets thanks to their hard merchandising and product notification in internal market, upright referral relationships with suppliers and nodes, in-store complementary products add interest , constancy and revenue, and heights customer subjection among repeat and high-dollar purchase customers. Migros is cognise as the founder of Turkish retailing industry.

However, the most important problem I aphorism in the firm is due to the fact that hard cash flow continues to be unpredictable, owner is still climbing the retail experience curve, and eventually location is always based on the traditional retail area. On the other hand, Kipa from again Turkish market has extremely strong relationships with distributors, excellent staff who are well trained and customer attentive and the fact that b esides get great discounts, increase job sat! isfaction and finally an efficient, stylish retail store. Kipa was first founded as local superstore in ?zmir region and then expand into Aegean region. It still acts regionally in Aegean region. The main fact that, Kipa has been acquired by British retail chain Tesco. It benefits from retailing experience and management dah of Tesco. The last firm from IMKB, Carrefour has also a high market share like Migros in national market because they... If you want to get a full essay, order it on our website: BestEssayCheap.com

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